Why Amazon Pinpoint is the Future of Digital Marketing

July 15, 2022
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Santosh Peddada
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Keeping in constant contact with customers is crucial in the digital world of business. Amazon Pinpoint helps businesses do exactly that, through email, SMS and mobile push messages. Using this technology, businesses can keep their customers updated with the latest news, products and information, and constantly draw their attention.

What is Amazon Pinpoint?

Amazon Pinpoint is part of Amazon Web Services’ catalog of integrated services, allowing businesses to incorporate direct customer messaging into their larger network infrastructure. Through its intuitive and powerful data-tracking, this technology allows for a deeper understanding of the customer experience. With this in mind, it’s never been easier to personalize marketing messaging to the particular behaviors of your customers.

What can I use Amazon Pinpoint for?

There are several messaging options available through Amazon Pinpoint, including: text messages, email, push notifications and voice messages. And if your business uses a custom channel, then that can be integrated as well. This technology was made to fit into your well-architected AWS infrastructure, and begin communicating with customers immediately.

Say you run a business specializing in local meal specials in your area. Using Amazon Pinpoint, you can send customers up-to-the-minute deals for restaurants in their area. Notice that they’re fond of one food, or always avoid another? You can tailor your messaging to focus solely on what customers are looking for, and leaving out what they’re not.

Furthermore, by integrating Pinpoint with Amazon Connect, you’ll be able to set up a User Friendly customer service experience. They’ll be placed in a queue and given a notification when their time is up to speak to a representative, avoiding the hassle of waiting on hold.

What kind of analytics can I use?

Information is key to keeping up with your customers’ habits and trends. Through Amazon Pinpoint, you’ll be able to get a birds-eye view of the locations where your applications are used, which devices, and the amount of time they spend on the app and successfully convert.

These powerful analytics allow you to further tailor your service experience to what your customers want, and make more intelligent decisions about where to spend resources.

Is it hard to get started with Amazon Pinpoint?

Not at all! Amazon Pinpoint is made to integrate into your existing Well-Architected Data Infrastructure. If you’re looking to optimize your business network, and take advantage of what the cloud has to offer, contact Ibexlabs today for a free consultation!

Santosh Peddada

Santosh Peddada is a Solution Architect with Ibexlabs. He has been in the IT industry for around 7 years, holding positions from Devops Engineer to Solution Architect. For the past two years, he has been an integral part of the design and development of AWS architecture for clients. He has served as the product owner for the Ibex Catalog, and provided solutions for a number of different industries.

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