Establishing a robust infrastructure to handle development and production syncs between the marketplace and customer CRMs.

Labra partnered with Ibexlabs to setting up infrastructure for syncing marketplace with customer CRMs. Ibexlabs designed IT infrastructure, ensured SOC 2 compliance, and developed Fastest ACE Integration. Maintained CICD pipeline for platform development. Secured architecture with VPC and strict access controls. Ibexlabs streamlined the development pipeline from feature inception to production reality. Customers using Labra now have over 100% more opportunities synced seamlessly to AWS, eliminating the need to manually update sales work in APN Partner Central UI.
  • About

  • Challenge

  • Solution

  • Result

About Labra

Labra is a Distributed Cloud Commerce Management Platform that can expedite the growth of an Independent Service Provider (ISV) on the cloud.

Labra is an enterprise SaaS solution that provides a simple and secure connection between the CRM system of AWS and its partner CRM system so that each of them can be in sync without human intervention. Labra enables AWS and its partner to proactively help each other to acquire customers with short sales cycles.

Labra is an integrated Platform; multiple SaaS products, such as Oppsync, connect the CRM system of AWS and its partner CRM seamlessly to bring the best Cloud Commerce Management experience.

Labra is an enterprise SaaS solution that provides a simple and secure connection between the CRM system of AWS and its partner CRM system so that each of them can be in sync without human intervention. Labra enables AWS and its partner to proactively help each other to acquire customers with short sales cycles.

Labra is an integrated Platform; multiple SaaS products, such as Oppsync, connect the CRM system of AWS and its partner CRM seamlessly to bring the best Cloud Commerce Management experience.

The Challenge

The current method of Enterprise integration between systems is very painful, time-consuming, costly, and comes with additional technical overhead. For example, you need to keep track of the Leads and Opportunities submitted to AWS APN Central, list a product on the AWS marketplace, and keep track of the subscriptions of your clients. Labra creates the infrastructure to manage the development lifecycle and production system that can synchronize changes in the marketplace with a customer’s CRM.

To achieve this greater sales efficiency, Labra Oppsync provides a simple way to track all your ACE sales and proactively notifies users about the activities happening in the sales pipeline, all of that while being SOC 2 compliant.

Our vision is to provide solutions to AWS partners regarding syncing the AWS CRM system and proactively optimizing their customer acquisition.

How does Labra help?

  • Reduce time to market by months
  • No need to manage Dev teams
  • Deliver a no-code solution
  • Manage all operations directly from your CRM

The Ibexlabs Solution

Ibexlabs has designed, architected, and managed Labra’s complete infrastructure, which allows full compliance with SOC 2. The process included updating our infrastructure to required security standards and applying KMS encryption to the environment. This results in database security and stability of the SaaS platform. With the Ibexlabs solution, Labra has built the fastest ACE integration product that can be rolled out in a week. Ibexlabs developed and maintains the CICD pipeline to streamline the development of the Labra platform.
A secure architecture with internal services behind a VPC and public services with tight restrictions were designed by Ibexlabs to comply with the most secure standards.

Result

Ibexlabs designed, deployed, and ramped to production a new SaaS-based workflow for Labra Oppsync on AWS. Ibexlabs provided the means to meet the increasing SOC 2 compliance demands proactively with cost-effectiveness based on the latest AWS technologies.

Labra customers now have increased opportunities and more than 100% increase in lead syncing to AWS. The seamless operation means that users need not go to the APN Partner Central UI to update an opportunity. It also cuts down on duplicate sales activities.

Ibexlabs also provided a comprehensive development pipeline to streamline the SDLC process. New features can quickly move from inception to reality in production.

We offer customized solutions to accelerate your cloud outcomes.

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Customer Feedback

The team at IbexLabs provides us with fast, integrated solutions to our DevOps needs. They are kind, courteous, and knowledgable, and provide us with the results that we need to continue to serve our mission. Thanks!!
Greg Wnuk
Procedural Learning and Safety Collaborative
The Ibex team was wonderful to work with. They were helpful throughout our entire implementation and continue to support our needs even after we finalized our project when we discovered new requirements. They were able to understand the needs and deliver in a highly organized and timely fashion. Ibex accommodated our time zone differences and was highly responsive. I would definitely engage them again for future projects.
Jacqueline Collard

Chief Marketing Officer And Member Experience

PayForward
Labra and Ibexlabs, has done a really great job supporting me, as per our AWS rep the usual time to attain partner status is 9 months+ -- we cut that down to weeks with getting all aspects of the Marketplace listing done, working with a review team and at a code and infrastructure level. Great service. Further the various SalesForce add-ons such as Labra Flyout which allows offers through AWS Marketplace to be done, and Opp Sync that keeps all my Opps up to date with AWS, a major time saver, especially with the automation pieces to fill out fields from SF. Gabrielle from support does a great job and working with him has been seamless and clear. I also met some of the other team members, a great company to work with, definitely recommend them.
Jason D’Rion

Chief Information Officer

xGen Ai
I had the pleasure of engaging with Ibexlabs, an Amazon partner, and I must express my absolute satisfaction with the services they provided. From the moment I reached out to them, their team displayed utmost professionalism, promptness, and expertise. Ibexlabs' attention to detail and commitment to delivering exceptional service truly impressed me. Their knowledgeable staff guided me through the entire process, ensuring that all my requirements were met with precision. The quality of their work exceeded my expectations, and the final outcome was outstanding. I highly recommend Ibexlabs to anyone seeking reliable and top-notch services. They are a testament to Amazon's commitment to partnering with exceptional service providers. Thank you
Shashank Bansal
PayForward
I am the founder of several companies over a 30 business career including a dot com which I took public in the late 1990s. I have seen and experienced a lot, good and bad. Sridhar and team are amazingly responsive, incredibly competent and, most importantly, very honest. High integrity is something very hard to find these days. So when you when you find a team of their caliber and integrity, you had better place them at the top of your short list of partners.
Scott Leslie

Chief Executive Officer

Onstellar
We opted for AWS Services from them and they helped us setup the servers and other applications. Their support was great. Must recommended to all.
Shashank Bansal

Founder

Credence Technologies