About S’well Bottle

S’well is revolutionizing the way the world drinks water. The environmentally-conscious company is keen to reduce the excess consumption and disposal of disposable water bottles by producing beautiful, reusable, and, most importantly, eco-friendly drinking bottles. 

The Challenge

As part of an E-Commerce platform redesign, Swell required a highly scalable, automated hosting set up which scales up to peak demand during peak holiday traffic. This set-up also required industry best practices such as automated infrastructure deployments and CI/CD.

The Ibexlabs Solution

  • E-Commerce applications gain many benefits from hosting Magento 2 on AWS, including:
  • A flexible and powerful e-commerce platform which runs in a scalable, cost-effective manner
  • High-performance server setup 
  • A robust global infrastructure with redundant data centers
  • High-availability scaling and performance (thanks to AWS’ 42 Availability Zones across 16 global geographical regions)
  • Security that complies with the American PCI security standards through the VPC (credit card data management regulators)


Using cloud best practices, Ibexlabs setup a scalable cloud infrastructure within an AWS environment for a Magento 2 migration to enable S’well to better manage demand.