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How Ibexlabs and Labra Streamlined Co-Selling and AWS Marketplace Integration for Trellix

Trellix partnered with Labra to enhance co-selling and support AWS Marketplace listing and integration. Labra automated the lead upload process from Salesforce to ACE, saving Trellix an entire day's work and boosting lead generation. This solution also streamlined co-selling processes, leading to increased customer interaction and more partner opportunities.
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About Trellix

Trellix is the world’s leading cybersecurity company. It has been involved in the detection and prevention of major cybersecurity attacks. It provides hardware, software, and services to investigate cybersecurity attacks, protect against malicious software, and analyze IT security risks.

Mike Baum, the Co-sell Alliance Manager at Trellix, shares their incredible journey with Labra.

Initially, they struggled with the manual and time-consuming process of entering opportunities into ACE. However, Labra came to the rescue, offering a complete solution that streamlines co-selling and marketplace selling with channel partners on AWS.

The Solution - Labra cCommerce Platform

Labra’s three-tiered approach first tackles co-selling, enabling direct opportunity entry from Salesforce to ACE. Now, Trellix is moving towards full automation, saving time and effort across the board. The integration into Marketplace offers is next on their agenda, promising further streamlining and increased customer engagement.

As Mike reflects on their experience, he emphasizes the importance of preparation and understanding the listing process. Labra proved to be a valuable partner in getting their listings up, leading to enhanced customer engagement and more offers to channel partners.

Thanks to Labra, Trellix has not only saved valuable time but also witnessed a significant boost in leads. With Labra’s assistance, they have effectively automated the process of uploading leads into ACE from Salesforce, saving them a full day’s work. If you’re looking for a solution that can transform your ACE integration experience and boost your marketplace engagement, Labra is the answer.

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AWARE Enterprises LLC
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