PayForward used email marketing to engage, interact and incentivize customers. To enhance customer outreach and analyze the effectiveness of their marketing campaigns, Ibexlabs identified Amazon PinPoint as the best-fit solution.
The Challenge
PayForward sought an alternative to their existing third-party email service to connect and engage with their customers. PayForward wanted a solution that could ingest their user list with various attributes, identify and categorize users, deliver emails with targeting accuracy, provide a visualization of user activity, allow users to unsubscribe easily and provide a dashboard showing campaign effectiveness.
Keen to Learn More?
Ibexlabs used multiple AWS solutions to meet the needs of PayForward:
Amazon PinPoint:
- A tailor-made solution for marketing communication scenarios, enabling multi-channel engagement with prospective and current customers
- Allows targeted messaging from a campaign based on audience segmentation based on shared characteristics
- Detailed analytics to make data-driven business decisions and measure campaign effectiveness
Amazon’s Simple Storage Service (S3):
- To automate the ingestion of customer data
AWS Lambda:
- To personalize the messaging for each segment
AWS Kinesis:
- To analyze the user engagement in real-time
AWS QuickSight:
- To create a dashboard for data visualization
