Ibexlabs created a customized omnichannel communication engagement model powered by Amazon Pinpoint to help businesses provide consistent, seamless and high quality experiences for their customers.
Customer communication and user engagement through multiple channels including email, push notifications, and SMS are critical for businesses like PayForward (retail) and New Road Home Solutions (real estate). Customers expect a high-level of consumer experience from businesses and communication is at the heart of that experience.
The challenge for every business is to keep up with modern technology New Road Home Solutions (real estate)channels and customer expectations. The biggest challenge is to use different services for different communication channels, which is a complex endeavour to get things right and the integration of these services is difficult and risky.
That’s why PayForward and New Road Home Solutions engaged Ibexlabs, an AWS Advanced Partner that specializes in Amazon Pinpoint, to build a customized omnichannel customer experience to suit their business, channels, and audience.
How it works
Ibexlabs created a customized omnichannel communication engagement model powered by Amazon Pinpoint to help businesses provide consistent, seamless and high quality experiences for their customers.
What customers get as part of the omnichannel solution:
- Design and configuration of Amazon Pinpoint
- Creation of rich HTML templates and other messaging formats
- Integration of customer systems such as 3rd party email with Amazon Pinpoint
- Defining customer journey flows
- Develop analytics for the omnichannel solution
- Documentation, automation, and testing of the solution
For example, for one customer Ibexlabs integrated Stripo.email to build email templates that are integrated with Amazon Pinpoint to send rich HTML email templates with dynamic content to address customers.
Use cases
While customer communication and user engagement is critical for every business, for some businesses like real estate and retail, it is a critical path for their business. Success or failure of communication can directly result in success or failure of business.
Retail: PayForward
PayForward uses Amazon Pinpoint for email marketing to target, reach and acquire new customers as well as interact with and offer incentives to their current ones.
"We contracted the Ibexlabs team to migrate our marketing data and email delivery platform from our existing vendor to AWS Pinpoint…I'd highly recommend the Ibexlabs team for any AWS related platform initiatives."
Vijay Mandalam, Chief Technology Officer, PayForward
Read more about how Ibexlabs helped PayForward to use Amazon Pinpoint for their omnichannel management.
Real Estate: New Road Homes Solutions (NRHS)
Customer relationship management is one of the most important processes within NRHS. With the Amazon Pinpoint, customers are able to connect to NRHS through multiple channels, and the sales team needs to be able to secure leads coming in both online and through the web.
"Ibexlabs has been a great partner to work with…I would happily recommend them and work with them again."
Bobby FitzPatrick, New Road Home Solutions
Read how New Road Homes Solutions’ customers can engage through multiple channels with Amazon Pinpoint.
